Green Marketing and The Environment

Here’s an empirical question:

Are company’s that market being green really greener or just better at marketing? This is a huge question in the SE Asia travel/tourism market…think eco-tourism on Langkawi (Malaysia), nature spots on Sentosa (Singapore) and “Disney’s Environmentality” (Hong Kong). I suspect greenwashing might be at its worst in eco-tourism given the carbon footprint of airline travel and the difficultly of sustainable development of anykind in tourist sites. That said, Langkawi has been accorded the Geopark status by UNESCO…is this distinction a meaningful one in terms of environmental protection? The UNESCO website states that “Geopark tourism means the tourism emphasizing the features of geopark of a tourist site. Besides geoheritage, natural scene, tourism economy and geoscience popularization, the features of geopark contain the human, historical and cultural factors of local community.” But there is no real mention of environmental impacts.

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